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How does the Enterprise Edition track order conversions & eCommerce?

First insert the tracking script into the order confirmation page (with the correct order id and order total) on your site.  The commerce script is at the bottom of the page and labeled "orders".  If you set up user definable tracking scripts for other site events you will find these under the same menu option.

Make sure you have already created values for the order id and the order amount, and assign them values from the current order (see implementation guide for more details).  Once these values have been correctly assigned, the module inserts the <IMG> tag (with the correct URL) into the order confirmation page with the correct values.

You can obtain your order confirmation script by logging into your account and going to the following menu:

Setup / Get Tracking Script

Also, please review the full implementation guide from the following menu item:

Help / Campaign Tracking Implementation Guide

How do I setup the Transaction Identifiers?

Setting up your Transaction Identifiers
Setup>Define Transactions

Examples of Defined Transactions:

-orders
-trials
-opt-ins
-refunds
-confirmations
-thank-you pages


NOTE: Every time you define a transaction, an image tag is created and stored in the "Get Scripts" option under your setup menu  This image tag needs to be placed onto your confirmation page for that transaction identifier.

For example, if you set up a trials transaction identifier, the trials image tag needs to be cut and pasted to your trials confirmation page.

For more information, please refer to the Implementation guide under your Help menu in your statistical tracking account.

How do I track campaigns?

Create your Campaign Identifiers.

If you are tracking campaigns through the internet, there are two ways to setup the campaign identifier.

The first way is to go to Setup>Campaign Identifier.

Here you would type in the url of where you wish to see those specific visits from.

For example:

If you wish to track all of Overture traffic, you would type in www.Overture.com.

All the traffic coming from Overture would show up in the Campaign Activity Report.


Another way to track specific campaign information is to add a source parameter at the end of your url in your pay pay per click campaign, email campaign and so on  To do this, you would log in to your pay per click account and at the end of the url you would put a source parameter to identify the campaign 

For example: In your pay per click account, you would enter www.yoururl.com/?source=googleadwords

This identifies that all visitors coming in through google adwords will show up in your campaign activity report as coming in from this campaign and showing the keywords or phrases they used to get to your site.

About the Campaign Reports

These reports show how your campaigns and the data associated with each campaign  Non-campaign activity is organic activity which is needed to determine the success of your pay per click, email and other marketing campaigns you may doing.

CAMPAIGN ACTIVITY-

This report lists the click throughs, transactions counts, and revenue for all campaigns that have had activity during the reporting timeframe.

Each campaign listed has a drop-down menu  This allows you to get detailed information for each campaign.

These menu options are as follows:

TRANSACTIONS-list of transactions that have occurred for this campaign.

CLICK HISTORY- Historical chart of how many click-throughs this campaign has recorded.

TRANSACTION HISTORY- Historical chart of how many transactions this campaign has recorded.

SEARCH ENGINES- View which search engines have generated click, transactions and revenue for the campaign.

SEARCH TERMS- View which search terms have generated click, transactions and revenue for the campaign.

SEARCH TERMS BY SEARCH ENGINE- View which search terms and search engines have generated click, transactions and revenue for the campaign.

REFERRERS-View which referrers have generated click, transactions and revenue for the campaign.

TRANSACTION LIST-This report lists the latest e-commerce transactions with details on each transaction  The transactions are listed in reverse chronological order.

Each item listed has several details about the particular transaction.

The main page presents summary information in a table  To get detailed information on a particular visit, click on the 'More' link to the far right of each line in the table.

CLICK HISTORY- This report displays the click history for your e-commerce campaigns  This is the total number of click-throughs recorded.

TRANSACTION HISTORY- This report displays transaction history for your e-commerce campaigns. The report displays the total number of transactions, first time transactions, repeat transactions and revenue.

About the Activity Reports

ACTIVITY REPORTS

ACIVITY BY SEARCH ENGINE-
This report shows a transaction summary by search engine  This report is useful in determining whether certain search engines are effective or not in converting visitors to buyers.

ACTIVITY BY SEARCH TERMS-
This report shows a transaction summary by search terms  This report is useful in determining whether certain search terms are effective or not in converting visitors to buyers.

ACTIVITY BY SEARCH TERMS & SEARCH ENGINE-
This report shows a transaction summary by search engine and search terms  This report is useful in determining whether certain search engines and search terms are effective or not in converting visitors to buyers.

ACTIVITY BY REFERRER- This report shows a transaction summary by referrer  If a user was referred to your site more than once, all the referrals will be displayed here  However, the transaction will show up with the first referrer the visitor had  The total number of transactions and revenue are displayed for the timeframe selected.

ACTIVITY BY COUNTRY- This report shows a transaction summary by country  The country is determined by the visitor domain  For example, if the visitor domain is some-isp.co.uk, the country would be recorded as the 'United Kingdom'  The total number of transactions and revenue are displayed for the timeframe selected.

ACTIVITY BY CONTINENT-This report shows a transaction summary by visitor continent  For example, if the visitor domain is some-isp.co.uk, the continent would be displayed as Europe  The total number of transactions and revenue are displayed for the timeframe selected.

ACTIVITY BY ENTRY PAGE-This report shows a transaction summary by entry page  The entry page is the first page a user accesses on your site  This report is useful in determining whether or not certain pages are effective in converting visitors to buyers.

About the Behavior Reports

BEHAVIOR REPORTS

CONVERSION RATE-This report shows a history of your site’s conversion rate  The definition of ‘conversion rate’ is the percentage of transactions per click-through.

This report is useful in evaluating campaign and pay-per-click effectiveness.


TRANSACTION CYCLE TIME-
This report shows a history of your site’s sales cycles  The definition of 'sales cycle' is the amount of time between a visitor’s initial visit and the visitor’s transaction time  Sales cycles are only recorded for a visitor’s first purchase  Subsequent transactions are tracked in the 'Time Between Transactions' reports.

AVERAGE SIZE ORDER-This report shows a history of your site’s average order size.

This report lists the data in chronological order from left to right on the chart  The table below the chart is listed in reverse chronological order from top to bottom.

If the timeframe for the report is by year, month or day, you can drill down to see details for the current time frame by clicking on the hyperlink on the left-most column in the table  This will re-display the same report with a more detailed timeframe.

FIRST TIME CUSTOMERS-This report lists the numbers of transactions created by a customer for the first time ever and the percentage of first time transactions.

This report is helpful in seeing the results of marketing campaigns to see if they are generating higher numbers of first time customers.

This report lists the data in chronological order from left to right on the chart  The table below the chart is listed in reverse chronological order from top to bottom.

If the timeframe for the report is by year, month or day, you can drill down to see details for the current timeframe by clicking on the hyperlink on the left-most column in the table  This will redisplay the same report with a more detailed timeframe.

REPEAT CUSTOMERS-This report lists the numbers of transactions created by visitor for the second time or more and the percentage repeat customers.

This report is useful in seeing the results of follow-up campaigns to see if they are generating higher numbers of repeat orders.

This report lists the data in chronological order from left to right on the chart  The table below the chart is listed in reverse chronological order from top to bottom.

If the timeframe for the report is by year, month or day, you can drill down to see details for the current timeframe by clicking on the hyperlink on the left-most column in the table  This will redisplay the same report with a more detailed timeframe.


TIME BETWEEN TRANSACTIONS-
This report shows a history of your site’s time between transactions, measured in days  A related report is the 'Transaction Cycle Time' report  First-time transactions determine the sales cycle  Subsequent transactions determine the time between transactions.

About Organic Search Terms vs. Pay Per Click Search Terms Report

This report can be found under the Activities by Search Engine and Search Terms  On the top of the report, click on "Campaigns"  You will see "Organic", "Sponsored" and "Organic vs. Sponsored".

This report shows transactions that have occurred for organic searches and pay per click  It shows the number of clicks for those terms and the transactions that have taken place.

This report is good for assessing the success of pay per click vs. organic searches and helps determine the value of the pay per click campaign and how it is affecting your conversions.