Frequently Asked Questions - Implementation
Why isn't my account tracking statistics?First check to make sure you have the proper tracking script included in the body copy of your web pages.
One easy way to verify if the script is installed is to visit a page on your site and use the "Edit, View Source" option in your browser.
If our script is not found, you most likely have not inserted our tracking script on the page.
First you must obtain the script and insert it on every page of your site that you wish to track statistics for. To get the most accurate reporting the script should be placed on every web page of your site (use our auto insert utility if needed). The script must stand by itself and is most effective when placed with in the opening "<Head>" and closing "</Head>" tags. These tags are located toward the top of the html code above the "BODY" tags of each page.
Please note that if you have eCommerce enabled on your account you will also have confirmation scripts. The eCommerce tracking script(s) track orders and User Defined Transactions (UDTs). This script should only be placed on the confirmation page(s) corresponding to each UDT.
If you are still not tracking, check our FAQ on the use of frames.
You may access the menu option to obtain your tracking script at:
Setup / Get Tracking Script.
Can I track an ASP or PHP page that is generated dynamically?Dynamically Driven Pages
If your site is dynamically driven, a parameter in the tracking script must be modified to recognize the pages that are being created and identified. It is best to contact your IT person or webmaster to make this change.
In the tracking script, the parameter looks like this:
&pg=escape(location.pathname)
or this for new accounts:
pageName=location.pathname;
To track the dynamically generated pages, use the following example code:
Products.asp page needs to be modified with the following:
&pg=escape('<%=request.querystring('ID')%>');
or this for new accounts:
pageName=<%=request.querystring('ID')%>;
NOTE: the "ID" references the product ID but this varies per website structure and what the product is being referenced with to call it up
How do I add the Tracking Script to my web pages?FOR WEBSITES CREATED BY A WEBMASTER OR CONSULTANT:
If you had an outside source create your website, please have them add the tracking code to your web pages you wish to track. Give them your account id and password. Under the setup, go to the option called "GET TRACKING SCRIPT". At this point, the consultant will add the script and your site will begin tracking statistics.
IF YOU CAN MODIFY YOUR WEB PAGES:
If you can modify your web pages, you can implement the tracking script To add the tracking script, go to your hosting site and download your web pages into a folder that you create on your local hard drive.
Login to your statistics account and under the setup menu, select "Get Tracking Script". You will then see the tag "Automatically Generate Script". When you click on that, an automatic installation wizard appears. It will request the directory name that your web page(s) are in on your hard drive.
When the installation wizard is done, upload the pages back to your hosting site and you will begin tracking.
About Traffic ReportsThe traffic reports represent the amount of traffic, page views and visitors on your site.
SNAPSHOT-
This report shows you the number of visitors and page views for the day.
TOP PAGES-
This report shows you a list of the most visited pages on your site.
Next to the report heading, "PAGE NAME", you will see a down arrow. If you click on that, you can sort your report in ascending, descending, or filter the report for the data you wish to see.
There are two icons to the left of the page name. If you click on the first icon, it shows the trends for this page The second icon shows navigation paths for this page.
TOP PAGES TREND-
This report shows the trends for your top pages accessed by visitors With this report, you can view which pages are relatively rising or falling in usage.
PAGE VIEWS-
This report shows a list of page view history. The data is the sum of all page views on your site.
VISITORS-
This data represents the sum of all the unique visitors on your site The definition of a "UNIQUE VISITOR" is a visitor that comes to your site for the first time that day All subsequent visits made during the day by that visitor are not considered unique.
NEW VISITORS-
This data represents the sum of all new visitors to your site.
The definition of a "NEW VISITOR" is someone who comes to your site for the first time ever.
Under the report heading "NEW VISITORS", you will see a down arrow. If you click on that, you can sort the report based on a filter for the data you wish to see.
AVERAGE PAGE VIEWS-
This data represents a list of average page views per visitor history.
Under the report headings, "PAGE VIEWS" and "UNIQUE VISITORS", you will see a down arrow. If you click on the arrow, you can enter filters that allow you to show only the information you wish to see on this report.
DETAILED-
This data represents a list of traffic details including page views, unique visitors, monthly unique visitors and new visitors.
Under the report headings, "PAGE VIEWS", "UNIQUE VISITORS", "MONTHLY UNIQUES", and "NEW VISITORS", you will see a down arrow. If you click on that that, you can filter the report to show you only the data you wish to see.
About Visitor ReportsThis data represents the amount of traffic, page views and visitors on your site.
LATEST PAGE VIEWS-
This report contains data showing the latest page views to your site with detail on each visitor The main page shows the summary information.
Under the report headings "LAST ACCESS", "VISITOR", and "PAGE NAME", you will see a down arrow. Click on that and you can sort the report and add a filter to show you only the data you wish to see.
To get detailed information on a particular visit, click on one of the links on the far right of each line in the table.
The "Details" link provides a list of visitor details about the visitor that created that page such as: Visit Start Time, Visitor Id, Domain, IP Address, Referred By, Number of visits, Last Visit, Browser, Platform Language, Script Version and so on.
The "Pages" link provides the navigation path of all the pages accessed by the visitor.
The definition of the "Visitor Id" is each visitor is "cookied" with this value so that subsequent page views, visits and activity can be assigned to the same visitor.
LATEST VISITORS-
This report lists the latest visitors to your site with detail on each visit.
Under the report headings "Last Access", "From Domain", "Referred by" and "Visit, you will see a down arrow. If you click on that arrow, you can sort and filter the report to show you only the data you wish to see on the report.
Each item listed has details such as:
Visit Start Time, Visitor Id, Domain, IP address, Last Visit, Browser, Platform Language, script version, etc.
REPEAT VISITORS-
This data represents how often visitors come back to your site.
Under the report heading "Daily Unique Visitors", there is a down arrow. If you click on that, you can filter the report to show data you wish to see on the report.
Each bracket displays a count of how many visitors came to the site within the range of the bracket For example, if the "From 2-5 Visits" bracket, shows 50 visits for that time frame, that means the 50 visits to the site have come from visitors that have been to your site between 1-4 times.
DOMAINS-
This represents data on the domain names of visitors coming to your site This report is useful in seeing if you have traffic from a particular company or ISP.
Next to the report headings, there is a down arrow. If you click on that, you can sort and filter the data you wish to see on the report.
Next to the domain, you will see an icon. If you click on that icon, it shows you by day, the number of visitors you received from that domain.
LANGUAGES-
This data shows you what languages your visitor's computers are using Many times a site is popular in another country for various reasons If this occurs, you may want to consider creating a new version of your site in that country's language.
Next to the report headings you will see a down arrow. If you click on that, you can sort and filter the data you wish to see on the report.
VISITOR COUNTRIES-
This data lists all the country domains (".uk",".jp",".fr", etc.) used by your visitors to connect to the internet.
Next to the report headings, you will see a down arrow. If you click on this, you can sort and filter the report to show only the data you wish to see on this report.
This report shows you which country other than the US, your site is popular in.
MAJOR DOMAINS-
This data represents the major root domains that your visitors are registered with when they connect to the internet.
Next to the report headings, you will see a down arrow. If you click on that you can sort and filter the report to show you the data you wish to see on this report.
About Navigation ReportsThis data shows you how your visitors are navigating through your site, what pages they are coming in on, what pages they are exiting your site on, the average time spent on those pages and the average time spent on your site.
NAVIGATION PATHS-
This data represents a list of all the pages that have been accessed on your site By clicking 'View Analysis' link next to each page, you will see what visitors do when they are on that page.
Visitors can:
End session or Time Out
Reload the Page
Navigate to another page
ENTRY PAGES-
This data represents a list of pages that visitors initially enter your site on.
Many times, you have a page that ranks well on a search engine that draws a lot of visitors, even though it may not be the main page Also many times visitors bookmark specific pages on your site and skip your home page.
Next to the page name you will see an icon. If you click on that icon you will see the navigation of that page.
Next to the report headings, you will see a down arrow. If you click on that you can sort and filter the report to show you the data you wish to see.
EXIT PAGES-
This data represents a list of pages that visitors exit your site on. This is useful in showing pages that may need work.
Next to the Page Name, you will see an icon. If you click on that icon, you will see the navigation of that page.
Next to the report headings you will see a down arrow. If you click on that, you can sort and filter the report to show you the data you wish to see.
RELOADS-
This data shows what pages visitors hit the browser’s reload or refresh button the most on.
When a web page loads too slowly, visitors may attempt to reload the page. A high number of reloads could indicate a connectivity or capacity problems with your server or your pages are too large.
Next to the report headings you will see a down arrow. If you click on this, you can sort and filter the report to show you the data you wish to see.
AVERAGE TIME SPENT ON A PAGE-
This data represents how long visitors spend on a page.
This list however does not calculate how long visitors spend on exit pages Since browsing the web does not notify the web server when you leave a page, it is impossible to tell whether a user left the site, shut down the browser, or otherwise exited without the visitor going to another site with the tracking script on it.
Next to the report headings you will see a down arrow. If you click on this, you can sort and filter the report to show you the data you wish to see.
AVERAGE TIME SPENT ON THE SITE-
This data represents how much time visitors spend on your site.
The way this is determined is by summing up the time difference when a visitor navigates from one page with the tracking script on it to another page with the tracking script on it.
However, this report does not include the amount of time a visitor spends on the last page they view Since browsing the web does not notify the web server when you leave a page, it is impossible to tell whether a user left the site, shut down the browser or otherwise exited with the visitor going to another page on the site with the tracking script on it.
1) A visitor that visits a single page is recorded as '<1' minute (since the web does not report when the visitor leaves that page).
2) A visitor that visits more than one page is recorded as the total time it took to go between the pages except the last page.
Next to the report headings, you will see a down arrow. If you click on this you can sort and filter the report to show the data you wish to see.
About Referrers ReportsThis data shows you where your visitors are coming from It will show other linking sites as referrers and search engine referrals.
REFERRERS-
This is an important report in that it shows what sites are referring traffic to your site Referring domains can be search engines, bookmarks, other sites with links to your site, and many other possibilities.
The item "Bookmark or Direct" means that a visitor either typed in your site in the address field of the browser, or clicked on a bookmark to get to your site, for example, a "favorite" item.
Next to the report headings you will see a down arrow. If you click on this you can sort and filter the report showing data that you wish to see.
IMPORTANT: This report lists the referrers for each user the first time they visit your site in a day (a daily unique visitor); whereas the "Search Engines" report lists all referrals from search engines. This can lead to a lower number of search engine referrals in this report than the "Search Engine" report.
This site consolidates the information by domain. For more information on the exact referring site, including parameters on the UL line, see the "Referring Sites Detail" report.
For example, if a visitor was referred by Microsoft, this report would show www.microsoft.com However the "Referring Sites Detail" report would show more information such as: http://www.microsoft.com/somepage.asp
REFERRING DETAILS-
This is an important report in that it shows the full address of sites that are referring traffic to your site These addresses can be search engines, bookmarks, other sites with links to your site, and many other possibilities.
The item "Bookmark or Direct" means that a visitor either typed in your site in the address field of the browser, or clicked on a bookmark to get to your site, for example a "favorite" item.
Next to the report headings you will see a down arrow. If you click on this you can sort and filter the report showing data that you wish to see.
REFERRING DOMAINS-
This display lists the major root domains (".com", ".net", ".gov", ".edu", etc.) that your referring sites are registered with when they direct a visitor to your site.
Next to the report headings you will see a down arrow. If you click on this you can sort and filter the data you wish to see.
REFERRING COUNTRIES-
This display lists all the country domains (".uk", ".jp", ".fr", etc.) of your referrers.
This report uses the 2-character country code on the URL to determine the country Therefore the United States does not appear prominently in this report due to the fact that U.S. sites generally use .com, .net, or .org extensions You may see a small percentage of U.S. sites listed, because those sites end in .us.
Next to the report headings you will see a down arrow. If you click on this you can sort and filter the data you wish to see.
About Search Engine ReportsThe data shown in these reports represents where your visitors are coming to your site through search engines and the search terms they may be using to get to your site.
SEARCH ENGINES-
This report shows the search engines that are referring traffic to your site.
IMPORTANT: All search engine referrals are listed here Whereas the "Referrers" report lists only the search engine referrals the first time a uses visits your site in a day (a daily unique visit) This can lead to a higher number of search engine referrals in this report since this report may list multiple search engine referrals per user per day.
This site gives the domain name of the search engine referring traffic.
Next to the search engine you will see two icons. The first icon shows the trend for this search engine and the second icon shows search terms used in this search engine.
Next to the report headings you will see a down arrow. If you click on this you can sort and filter the report showing data that you wish to see.
SEARCH TERMS-
This report shows the search terms visitors type into search engines to find your site.
Next to the search terms are icons. The first icon shows trends for this search term, the second icon shows search engines that used this search term and the third icon shows search engine rankings for this search term.
Next to the report headings you will see a down arrow. If you click on that, you can sort and filter the report showing data you that you wish to see.
SEARCH TERMS BY SEARCH ENGINE-
This report shows the search terms visitors type into search engines to find your site.
Next to the search engine is an icon that shows the trend for this search engine and search term.
Next to the report headings is a down arrow. If you click on that, you can sort and filter the report showing data that you wish to see.
PAGES BY SEARCH ENGINE-
This report shows which pages are first accessed from referrals from search engines This report is useful to see which pages are relevant to search engines.
Next to the report headings you will see a down arrow. If you click on that, you can sort and filter the report showing data that you wish to see.
PAGES BY SEARCH TERM-
This report shows which pages are first accessed for search terms visitors type into search engines to find your site This report is useful to see which pages are relevant to search engines by search term.
Next to the search term is an icon which shows you the search engine rankings for this search term.
Next to the report headings you will see a down arrow. If you click on this, you can sort and filter the report showing data that you wish to see.
PAGES BY SEARCH ENGINE AND SEARCH TERM-
This report shows which pages are first accessed from referrals from search engines and search terms This report is useful to see which pages are relevant to search engines.
Next to the search term is an icon that shows the search engine ranking for this search term.
Next to the report headings you will see a down arrow. If you click on that you can sort and filter the report showing data that you wish to see.
SEARCH ENGINE REFERRAL HISTORY-
This report represents a list of total search engine referral history. This is the sum all referrals from all search engines.
The history on the chart goes back in time from right to left. The history on the table goes back in time from bottom to top.
Next to the report headings you will see a down arrow. If you click on this you can sort and filter the report showing data that you wish to see.
About Client ReportsIn this section, the data shows the browsers your visitors are using, operating systems, java and cookie support.
BROWSERS-
This report lists all the browsers visitors use when accessing your site Browsers are listed here only by product name (i.e. Microsoft Internet Explorer or Netscape Navigator).
This report is useful in seeing what browsers you need to support and test while developing your sites.
To get a detailed list of browsers by version number, see the Browser Versions Report.
BROWSER VERSIONS-
This report lists all the specific browser versions visitors use when accessing your site. Browsers are listed here by product name and version number (i.e. Microsoft Internet Explorer 5.5, or Netscape Navigator 6.0).
This report is useful in seeing what browser versions you need to support and test with while developing your site.
BROWSER TRENDS-
This report lists the trend for the top browser versions. This is helpful in determining if a browser type is gaining or losing market share. It is also helpful in recognizing when new browser versions have been released.
OPERATING SYSTEMS-
This report lists all the operating systems (platforms) visitors use when accessing your site.
This report is useful in seeing what operating systems you need to support and test with, since pages do not render consistently on different operating systems. This report is also useful in recognizing when new operating systems come into use.
TOP OPERATING SYSTEMS TREND-
This report shows the trend for your visitor's operating systems With this report, you can view which operating systems are relatively rising or falling in usage.
SCREEN RESOLUTIONS-
This display lists all the screen resolutions visitor's computers use when accessing your site.
This report is useful in seeing what screen resolutions you need to support and test with.
COLOR PALETTES-
This report lists the number of colors supported on the computer screens of your visitors.
This report is useful in seeing what palettes need to be supported by your site This is important since sites can look completely different and sometimes unintelligible under different palettes.
SCRIPT VERSIONS-
This report lists the Java script versions your visitors have.
This report is useful in seeing what versions need to be supported by your site This is important since sites can function differently or not at all under different script versions Microsoft's version of Java script is "_Jscript".
JAVA SUPPORT-
This report shows you whether your visitor's support Java or not.
Before implementing a Java applet, be sure that your visitor's site can support it or you should write separate pages for Java and non-Java browsers.
COOKIE SUPPORT-
This report displays whether your visitor's browsers support cookies or not.
Before relying on cookies, you should be sure that your visitor's can support it.
Many visitors block cookies using software-based products Also cookies are sometimes filtered by firewalls Visitors do this to protect their privacy.
About Summary ReportsIn this section the data shows visitor information such as totals on unique visitors, monthly unique and new visitor's percentages for the time period specified.
HOUR OF DAY SUMMARY-
This report presents a summarization of history for each hour of the day.
The data tracked is the total number of visitors ever recorded for each hour of the day.
DAY OF WEEK SUMMARY-
This report presents a summarization of history for each day of the week.
The data tracked is the total number of hits/visitors ever recorded for each day of the week.
DAY OF MONTH SUMMARY-
This report presents a summarization of history for each day of the month.
The data tracked is the total number of hits/visitors ever recorded for each day of the month.
Adding the tracking script to Frames pagesWEBSITES THAT USE FRAMES:
If your website uses frames, make sure the tracking script goes into the first frameset. A simple example is below However, if you are unsure as to where to place the code, please contact your webmaster.
Frameset documents are html documents and will always begin with a <html> tag, followed by the <head> element, Since the tracking script can go into the header of a web page, you may place the tracking script
there.
<head>
TRACKING SCRIPT GOES HERE
</head>
<frameset>
<frame1 src=1pg.html>
<frame2 src=2pg.html>
</frameset>
Tracking Exit LinksExit Links are now found under the Navigation Reports. Make sure that the new tracking script has been installed on your pages, replacing the old code and that it is in the header of your web pages.
Tracking your DownloadsDownloads are now able to be tracked. This report can be found under the Navigation Reports menu.
